The Best Way to Build Your Brand and Generate More Business

August 22, 2023

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Does a brand move the needle? 

In today's age, it's more important than ever to have a strong brand, not just an online presence. But creating and maintaining a successful social media presence and brand can be intimidating but also incredibly time-consuming, especially if you're short on resources.

Why is this so important to you as a small business? Well, the proof is in the pudding. 72% of consumers are more likely to buy from a brand they know and trust. 

How do you become that brand? By being present in their lives, being relevant to what they want to hear and care about, and becoming that subconscious voice in their head about topics you are an expert at, your services or product.

How do you do this?

Well, there are a few key principles to follow, but spoiler alert: nothing replaces the sheer time and knowledge investment that goes into building content and a brand.

  • Consistency in brand image: Color, tone, key topics, even down to the font used in your communications.
  • Content, content, content: Even Google has caught up to the AI content game. The shorter the article and the newer the brand, the lower it will go in ranking.
  • Relevancy: You must be relevant to the ideal customer profile (ICP) you're trying to market to. You must research what topics your ICP is researching themselves, and that includes topics outside your core competency.

Once you figure out the above, you need to hire and scale. You'll need to hire a product marketer to be writing content full-time and researching what should and should not be a focus. Add on top of that a social media expert to be optimizing for SEO, social platforms, and posting (or pay for an expensive tool).

All in all, this is the route to go if you have the budget and market size to afford yourself an internal brand-building engine. Rest assured, there are alternatives.

What is the result of a good brand?

This is the kicker: Your business will improve in many different ways. Let's dive into a couple.

  • Organic lead generation: As you build more and more content, you will become more easily found in the topics you're writing about. This naturally leads to people discovering you and your service and coming to you for business.
  • Trust and confidence: When a brand is known by a consumer, there is not only a natural trust but also a confidence to buy even quicker—actually up to 30% faster and higher win rates with brands that are known by a consumer. Think about it, when was the last time you questioned buying shoes from Nike? You just do it. (See what I did there?)

What is my alternative to doing all this myself?

This is where OutDo Assistants can come in. We're a team of experienced content creators and social marketers who come in with a plan to help you build up your brand. Our process includes a consultation to decide the type of brand you want to build and have represented to your community. We then set a brand standard template, and then we get to work researching and creating high-quality content that engages your audience, managing posts on your social media accounts, and tracking our results so you can see how our efforts are paying off to grow your brand.

Here are just a few of the benefits of working with OutDo Assistants:

  • We're experienced. Professional content creation and social media marketers who have been in your market. We know what it takes to create content that engages your audience and drives results.
  • We're affordable. Starting at $299/month, you can start to build a brand and offload those worries to us.
  • We're responsive. We're always available to collaborate on what we're producing and to advise on what else we should be planning to do in the future to drive your brand forward.

At OutDo, we help build and scale your brand so you can benefit from better business demand and more reliable and faster customers to close.

Schedule a 15min call with this link and we can show you how the process works.
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