In today's age, it's more important than ever to have a strong brand, not just an online presence. But creating and maintaining a successful social media presence and brand can be intimidating but also incredibly time-consuming, especially if you're short on resources.
Why is this so important to you as a small business? Well, the proof is in the pudding. 72% of consumers are more likely to buy from a brand they know and trust.
How do you become that brand? By being present in their lives, being relevant to what they want to hear and care about, and becoming that subconscious voice in their head about topics you are an expert at, your services or product.
Well, there are a few key principles to follow, but spoiler alert: nothing replaces the sheer time and knowledge investment that goes into building content and a brand.
Once you figure out the above, you need to hire and scale. You'll need to hire a product marketer to be writing content full-time and researching what should and should not be a focus. Add on top of that a social media expert to be optimizing for SEO, social platforms, and posting (or pay for an expensive tool).
All in all, this is the route to go if you have the budget and market size to afford yourself an internal brand-building engine. Rest assured, there are alternatives.
This is the kicker: Your business will improve in many different ways. Let's dive into a couple.
This is where OutDo Assistants can come in. We're a team of experienced content creators and social marketers who come in with a plan to help you build up your brand. Our process includes a consultation to decide the type of brand you want to build and have represented to your community. We then set a brand standard template, and then we get to work researching and creating high-quality content that engages your audience, managing posts on your social media accounts, and tracking our results so you can see how our efforts are paying off to grow your brand.
Here are just a few of the benefits of working with OutDo Assistants:
At OutDo, we help build and scale your brand so you can benefit from better business demand and more reliable and faster customers to close.