Pricing
& Packaging

Included:

• Offer Strategy Session
• Market Research & Social Audit
• Funnel Map

Goal Deliverable

‍

Based on strategy, we commit to impacting:

• Leads: People that register for a Lead Magnet
• MQLS: People that attend webinar or book a consultation

A Funnel Campaign includes:

• Lead Magnets: 1
• Landing pages: 3 (In the case of Newsletter Sign Up Lead Magnet, only 1)
• Paid Ads Creatives: 4
• Emails for Nurturing (Pre/Post Lead Magnet Registration): 5 (In the case of Newsletter Sign Up Lead Magnet, only 1)
• ONLY IN PRO PLAN - SMS Text Reminders: 5

Types of Lead Magnet:

• Webinar: OutDo provides the webinar strategy, presentation design, and coach you on running the webinar in addition to managing the webinar tooling. You will be responsible for scripting and building the webinar. Coaching limit: 2 hs, one time only. Dry runs consume 1 coaching hour.
• Downloadable (One-Pager, EBook, GDoc, GSheet)
• Video Sales Letter
• Newsletter Sign-Up
  
  

Only 1 Funnel Campaign at the same time. It can change on a monthly basis.

Changes in the same month: OutDo can do the following changes based on performance:

• Re-doing set of ad creatives
• Email Copy
• LP Copy
• CTA LP Destination (from any funnel source)
• Ads Audience change
• Paid Ads Budget change

Any same month change from OutDo has a 7 days SLA. Changes requested from Client are an add-on.

1 Funnel Campaign for 1 Offer. Never multiple offers used in the same Funnel Campaign.

• Paid Ads

• Paid Ads
• Organic Social Media (see below)
• Email "Win Back" Campaigns: 4 emails per month to target your existing CRM database into the lead magnet.

Included in up to 2 channels (not Linkedin):

• Up to 5 posts a week
• Bi-weekly riffing sessions and shot-lists
• Video and graphics designed and edited for up to 10 assets per month
  • One asset = 1 reel / 1 carrousel

Fully managed funnel tooling (only with our supported tech stack):

• Data piping: Only to connect Funnel Sources to Funnel Campaign, only in supported tools. No ad-hoc work. No Zapier integrations..
• CRM: Setup and manage GHL as your CRM to work with supported tools and be a real-time leads data tracker.

• Paid Ads Budget. Paid Directly to Meta or Linkedin. Budget required for first months of $50/day except otherwise mentioned during sales process.
• Tools Cost. Paid Directly to OutDo and added to your monthly invoice. Mandatory to have one of the following:some text
  • Light: $75/mo for Webflow & LuckyOrange. If Client has their own GHL subscription.
  • Basic: $99/mo for GHL, Webflow, LuckyOrange
  • Webinar Tooling: $200/mo for GHL, Webflow, LiuckyOrange, Zoom Webinar